Experts in More than Money
NAB
Challenge
The world has gone pretty darn wild. A combination of natural disasters, a global pandemic and an economic downturn, means uncertainty is at the forefront of consumers’ minds. This, unsurprisingly, impacts their confidence with money. It leaves customers looking for support and expertise.
But when everyone is looking for it, and every brand is claiming to offer it, how do you stand out?
Convention
In ‘uncertain’ times, brands tend to respond with a ‘warm blanket’ approach. Everything becomes safe, gentle. And all messages of support and concern (no matter how genuine) start to feel the same. Do a quick google search for the YouTube video ‘Every COVID Ad ever’. It’s a cringe-inducing reminder of what we mean.
Disruption®
In wild times, don’t play it safe.
We tackled the Hollywood-style drama in today’s ever-changing world, with Hollywood-style entertainment and comedy. At the centre of every story, was a NAB customer and a heroic NAB Banker, product or service.
We reminded people, no matter how crazy the world; the housing market; the business landscape; the… whatever! NAB are ‘Experts in more than money’.
