The Seekret
Seek
Digital & SocialDisruptive StrategyIn House Editing & AV ProductionIntegrated CampaignVisual Identity
Challenge
Since its debut in the late 90s’, SEEK has grown to be the leading employment marketplace in Australia. But the recent rise of rival players, meant the sharp-elbowed online employment space needed a good ol’ shake up.
Convention
Job and recruitment brands tend to favour volume of job candidates and scale over anything else. They overlook finding that perfect match.
Disruption®
Alongside a refreshed brand strategy, we relaunched the iconic platform; ‘SEEK and you shall find’.
Teaming up with comedy-king director, Tom Kuntz, we crafted a world where the power of SEEK has been mistakenly harnessed to create a global movement. Here, anyone can now attain their wildest career desires, their perfect job matches. This movement is, of course, known as ‘The Seekret’.
